brand strategists
Brand strategists help businesses define who they are, what they stand for, and how they are perceived. From positioning and brand identity to messaging and long-term strategy, they bring clarity and consistency to a brand, ensuring it stands out and connects with the right audience.
willem van der horst
Biography
Willem helps founders, agencies and marketing communications directors define, build or reposition remarkable brands by integrating play and game design elements in workshops. Willem has 20+ years of international brand strategy experience with companies including Shell, Lexus, and P&G. He also teaches and trains professionals.
Philosophy
Ice cream for everyone: marketing strategy should be accessible, parctical and a bit fun. Play unlocks better thinking, and better thinking builds remarkable brands that people remember.
Languages
English, French
Substack
Website